Scaling with Intention: How RED Helped Rig on Wheels Achieve 500% Revenue Growth in 10 Months

Collette Portis
Dec 10, 2025
4 min read

At RED Development Group, we exist to help businesses build capacity, scale strategically, and grow with purpose. That mission came to life in a powerful way through our work with Rig on Wheels Broker & Recruitment Services.

This is the story of a founder who refused to settle. A team that dared to do things differently. And a strategic partnership that transformed the direction of a company making a global impact.

The Breaking Point

After nearly 13 years in the logistics industry, Rig on Wheels had become a known name. Their work helped sustain and rebuild an entire sector disrupted by the global pandemic. But behind the scenes, the weight was getting heavier.

Like so many founders, the CEO found herself stuck at a crossroads—working tirelessly but not seeing scalable progress. Her team was loyal, but too lean. Her systems worked, but only up to a point. Her impact was undeniable, but she knew there was more.

“I’m getting tired and, frankly, it’s about time I talk about it.”

That wasn’t just a feeling—it was a call for help.

The company needed to grow its team—fast. But recruiting dedicated, qualified talent was a challenge. Virtual assistants across countries needed more cohesion and alignment. And while revenue was steady, the business lacked the framework to unlock the next level of scale and profitability .

They were operating on potential. But potential without structure creates burnout, not breakthroughs.

That’s when Rig on Wheels partnered with RED.

The RED Approach: Structure, Strategy, and Support

We don’t do guesswork at RED. We start with data. We listen closely. We diagnose before we prescribe.

Here’s how we approached this transformation:

Step 1: Business Evaluation + Operational Assessment

Our first priority was understanding exactly where Rig on Wheels stood. We conducted a comprehensive operational audit to evaluate:

Their capacity to serve
Leadership decision-making styles
Team performance
Gaps in execution
Unfinished foundational work

We uncovered what they were doing exceptionally well—and where they were unintentionally holding themselves back.

Most importantly, we identified their true stage of business—not just based on years in operation, but by measurable completion of critical tasks. That clarity gave their team space to celebrate how far they’d come, while also seeing where realignment was needed .

Step 2: Goal Setting + 12-Area Strategic Planning

With a solid assessment in hand, we shifted focus to the future.

We helped the leadership team craft clear, concise, and bold goals—then challenged them to go even bigger.

Using RED’s 12-core business category framework, we built a tailored strategy to touch every critical part of their operations, including:

People & talent
Marketing & visibility
Technology & systems
Client experience
Financial health
Internal culture

We didn’t just create a vision—we co-built the road to get there. And we ensured the CEO had full buy-in from her team, with every person aligned to the bigger picture .

Step 3: Deployment + Accountability Over 9 Months

Strategy is only as good as its execution. That’s where most businesses drop the ball—and where RED shines.

Over the next 9 months, we partnered closely with Rig on Wheels to implement the strategy across their company.

We established:

Accountability checkpoints
KPIs tied to real-time performance
A clear rewards and responsibility system

We also addressed the elephant in the room: team alignment. That meant making some hard decisions.

We helped the CEO:

Release underperforming or misaligned team members
Upgrade hiring practices
Build a team rooted in both skill and commitment

The result? A cultural and operational reset that changed everything .

The Real Results of Scaling

In just 10 months, Rig on Wheels experienced transformation at every level:

✅ Revenue Increased by 500%

✅ Profit margins significantly improved

✅ U.S. team doubled in size

✅ Built a 27-person support team in India

✅ CEO accepted into the Forbes Business Council

Let that sink in.

This wasn’t a magic trick. It was the result of intelligent strategy, consistent action, and the right support.

It’s what happens when founders stop chasing “more” and start building with intention.

Why This Matters: A Message to Founders

If you’re reading this and see your company in Rig on Wheels’ story, you’re not alone.

Too many high-potential companies stall out—not because they lack hustle, but because they lack structure. Passion gets you off the ground. But structure keeps you flying.

At RED, we help growth-stage businesses:

Assess what’s really holding them back
Design smarter strategies that align with capacity
Implement those strategies with consistency
Build systems that create freedom—not just more to manage

We’re not just consultants. We’re partners. We roll up our sleeves, ask the hard questions, and stay in the trenches with you until things change.

That’s why this case study is more than numbers. It’s about what’s possible when you stop trying to do it all alone—and instead partner with a team that knows how to move strategy into action.