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How to Keep Your Business From Being the Best-Kept Secret! - Part 4
We've talked about your go-to-market strategy, understanding your competition, and creating great content. Now let's get ready to convert the "Looky Lous" into paid clients. We're focusing on conversions.
4. Focus On Conversion
Conversion is the process of turning prospects into customers, and it’s an important part of any successful marketing strategy. To increase conversion, businesses need to look at their analytics, sales funnel, and any other data you collect to determine where prospects are dropping off. If you're not collecting data START TODAY!
Once you identify the problem areas, you can address them with tactics such as opt-in forms, email campaigns, or retargeting ads. It can be tricky to get conversion rates just right. The name of the game is value and consistency. If you feed your audience great information that demonstrates your expertise and helps to increase their trust they will connect when the problem becomes a top priority for them. With a bit of trial and error, you’ll find the sweet spot that drives your potential clients to make the decision to allow you to help them.
Creating a message that provokes someone to action is not just about where your message lives. It's also about ensuring that your message is compelling and consistent across all channels. If the message doesn't resonate with your audience in their time of need they will not make them take action. You should consider offering incentives such as complimentary e-books, discounts or free shipping to encourage people to take the plunge. If you have a good product or service, chances are people will convert if you just give them a push in the right direction.
Finally, don’t forget to test different strategies and measure the results. Conversion rates can vary greatly depending on different factors such as pricing or promotions. By testing various approaches, you’ll be able to see what works best for your business - and what makes your customers laugh too!
Now go forth and convert!! But don't forget to come back here tomorrow for step 5.
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