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How to Keep Your Business From Being the Best-Kept Secret! - Part 3

Alright! This is day 3 of this journey and if you're following along you should be feeling a lot better about increasing your exposure. This next step is an important one. Let's begin.

3. Create Good Quality Content

Creating good quality content is a key step to success for growing businesses. People what to be a part of something big and something that is moving forward. You have so much good information that your clients and potential clients need to know. So, your content should be original, interesting, informative, and engaging. It should also be relevant to your target audience. Know that your content is not just about what you post on social media. It includes all internal and external content created for your brand and company. Remember, you're the expert. We're looking for your help. Here are some tips for creating high-quality content:

  1. Do extensive keyword research before creating your website content. This will allow you to create content that is targeted to your audience’s interests.

  2. Write helpful guides that offer insights into your industry or niche. Keep the content light and entertaining so that it is easy to digest and understand.

  3. Share your best tips for customers interested in your industry or niche. These tips should be relevant, actionable, and useful to your readers.

  4. Have a clear structure, using headings, subheadings, and visuals to break up the text.

  5. Leverage visuals wherever possible to make the content more engaging and visually appealing. Visuals such as infographics, videos, images, etc., can help bring the content alive and make it more interesting for readers.

  6. Keep the writing style conversational so readers can relate to it more easily, making it easier for them to understand the message you are trying to convey.

  7. Reuse a story or headline that you can add your voice and expertise to that will allow you to make a point that is relevant to your industry.

Following these tips will help you create quality content that is appealing to your target audience and builds your brand recognition in the market!

Want more of these tips? Come back tomorrow for the next great step to increasing your exposure.


NEED HELP WITH YOUR BUSINESS? Subscribe to one of our RED Care Plans. It's like Apple Care for your business. RED Care Plans are helping owners and executives make more money, get the help they need, and reclaim their time. Click the link to find out more


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