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Five Steps to Solving Workforce Issues: Part 4

Updated: Mar 22, 2023

Using Marketing Strategies To Spreading the Word About Your Open Position

Oftentimes we don’t understand the full scope of marketing in our business. Well, when working to find the best candidate for your open position effective marketing is necessary. To hire the right candidate, it's important to spread the word about the position effectively. Utilizing multiple job posting platforms, including social media, digital media, streaming TV ads, employee referrals and more can help you reach more applicants that are ideal for your role. Let’s break down some of these options.

Job Posting Platforms

Job posting platforms have revolutionized the way we hire new employees. These platforms allow us to reach a large pool of candidates quickly and efficiently. By using job posting platforms, companies can attract a diverse range of candidates with the skills and experience they require. Here are some benefits of using job posting platforms to hire the right candidate:

  1. Wide reach: Job posting platforms like LinkedIn, Indeed, and Glassdoor have millions of registered users. By posting a job on these platforms, companies can reach a large number of potential candidates in a short period of time.

  2. Targeted audience: Job posting platforms allow companies to target their job postings to specific demographics, such as location, education level, and work experience. This ensures that the job posting is seen by the most relevant candidates.

  3. Cost-effective: Job posting platforms are often more cost-effective than traditional recruitment methods. Many job posting platforms offer a variety of pricing options, including pay-per-click, pay-per-post, and subscription-based plans.

  4. Applicant tracking: Job posting platforms often come with applicant tracking systems that allow companies to manage and organize their candidates in one place. This makes it easier for recruiters to review applications and track the progress of each candidate.

  5. Insights: Job posting platforms provide valuable insights on job postings, such as the number of views, applications, and hires. This data can help companies refine their job postings and recruitment strategies to attract the right candidates.

In conclusion, job posting platforms offer a range of benefits to companies looking to hire the right candidate. By using these platforms, companies can reach a wider audience, target specific demographics, and track the progress of their candidates, all while keeping costs low.

Next stop, Hiring Great Candidates Using Social Media. Stay tuned for the next blog post.


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