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5 Steps to Setting Attainable Goals Part 2: Time-Bound

Setting goals that are time-bound


The final element of S.M.A.R.T. is time-bound. A time-bound goal has a clear deadline or timeline for completion. Without a timeline, it's easy to lose focus and momentum. To make your goals more time-bound, answer the following questions:

  • When do we want to achieve it?

  • What is the deadline?

  • What are the milestones along the way?

Now that you have a better understanding of the S.M.A.R.T. framework, let's look at an example. Suppose your company's goal is to increase revenue by 20% in the next year. Using the S.M.A.R.T. framework, you can make this goal more effective by breaking it down as follows:

  • Specific: Increase revenue by 20% through the sale of new products and services to existing customers.

  • Measurable: Track revenue growth on a monthly basis and compare it to the previous year's revenue.

  • Achievable: Conduct market research to identify customer needs and develop new products and services that meet those needs. Allocate resources and budget accordingly.

  • Relevant: This goal aligns with our long-term strategy to expand our product offerings and increase customer loyalty.

  • Time-bound: Achieve this goal within the next 12 months, with quarterly milestones to monitor progress.

In conclusion, setting S.M.A.R.T. goals is an essential step in growing your business. By making your goals more specific, measurable, achievable, relevant, and time-bound... you'll have a better chance of achieving them and driving long-term success. It's important to involve all stakeholders in the goal-setting process and ensure everyone understands the objectives and their role in achieving them.

To help you visualize the effectiveness of setting S.M.A.R.T. goals, let's look at some data. The following table compares the success rates of companies that set S.M.A.R.T. goals versus those that don't:

As you can see, companies that set S.M.A.R.T. goals have higher rates of goal achievement, revenue growth, and employee engagement. This highlights the importance of using the S.M.A.R.T. framework to set effective goals for your business.


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