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Five Steps to Solving Workforce Issues: Part 7

Hiring Great Candidates Using Streaming TV Ads

Streaming TV ads are a relatively new but rapidly growing advertising medium that can be leveraged by companies looking to hire the right candidate. Streaming TV services like Hulu, Netflix, and Amazon Prime Video offer a wealth of opportunities for companies to target job seekers who consume content on these platforms. Here are some benefits of using streaming TV ads to hire the right candidate:

  1. Targeted audience: Streaming TV services offer granular targeting options that allow companies to target specific demographics such as location, age, and interests. This ensures that job postings are seen by the most relevant candidates.

  2. Brand building: Streaming TV ads can help to build a strong employer brand by showcasing the company culture, values, and achievements. This can attract candidates who align with the company's vision and mission.

  3. Engagement: Streaming TV ads can be highly engaging and memorable, which can help to create a lasting impression on potential candidates.

  4. Measurable results: Streaming TV ads offer detailed analytics that allows companies to track the performance of their ads and adjust their strategy accordingly. This ensures that companies are getting the most out of their advertising budget.

  5. Cost-effective: Streaming TV ads can be cost-effective, as companies can set their budget and pay only for the views their ads receive.

In conclusion, streaming TV ads offer a range of benefits for companies looking to hire the right candidate. By leveraging the targeting options, engaging content, and analytics provided by streaming TV services, companies can build their employer brand, engage with potential candidates, and keep costs low.

Who knew that streaming TV ads could be used in the hiring process? We did and now you do too! Now for the creme de la creme, Hiring Great Candidates Using Employee Referrals. Don’t miss that. It’s going to be good.


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